![]() ![]() ![]() com has a sizable edge.Ī closer contender in most regards would be. Here are all three ratings for the list of domain extensions in a single chart:Īre you considering. Conclusion: Rankings and comparison of all 8 domain extensions, plus expert opinions Key takeaway: People are 3.8 times more likely to assume a URL ends in. But it wasn’t a subject of this study (maybe I’ll do another study to cover more country code top-level domains/ccTLDs). co.uk domain suffix, which received two guesses. org, which people guessed only 15 times: 26% as often as they guessed. com domains are still thought of as the default. When people aren’t sure which TLD a website uses, they’re much more likely to guess it’s. That’s 3.8 times more often than the next highest. Out of all the wrong-but-almost-right answers, 57 of them said. The results of this test show an even bigger difference between. This helps us see how much of a bias people have in favor of each TLD.įor example, if the correct URL was mattressrankings dot net but they misremembered it as mattressrankings dot com instead, that would count as a “point” for the. When people remember the URL almost correctly - when they remember the brand name but put the wrong domain extension at the end - which domain extension do they say? When people remember the top-level domain incorrectly, which TLD do they remember instead? com URLs are over 33% more memorable than URLs with other TLDs. Just to see all the data we have so far in the same place, here are the memorability results again alongside the trust ratings we saw before. biz domains are more memorable - despite being less trustworthy - than. biz version jump out at you a little? (Even if it’s in a bad way.) biz may not fit into the same mental category as. (This theory is supported by the next test result, which you’ll see in a minute.) com is the most dominant TLD in that category. com: they’re both general common TLDs that are often used for commercial sites. However, it makes sense considering that mental categorization is a major part of how memory works. net perform so much worse on this test than. blog (which is the least memorable, at 24%). co again, but this time it’s a wider gap. That means people correctly remembered the. com domain extension comes out on top here again, with a 44% memorability score. The question we wanted to answer is, are people more likely to remember URLs with some TLDs over others? How memorable are different domain extensions?Īn important factor for any URL is how easy it is to remember. com is the #1 most trusted domain extension, with. biz with a 2.9 trust rating: 17% lower than. us, each with a 3.3.īringing up the rear is. co TLD comes in right behind it with a 3.4. com comes out on top with a trust score of 3.5.īut it doesn’t win by a huge amount: the. Here are the perceived trustworthiness scores of the 8 top-level domains we tested, on a scale of 1 – 5:Īs you can see. co and other domain extensions?Ī domain people trust is more likely to get clicked on, linked to and shared. You can also click here to get a PDF version of the full results, including a few bonus demographic-specific takeaways that aren’t in this article. But read on for more details - and to see how 7 other TLDs performed in our test. com outperforms all other domain extension options. When people try to remember a URL, they’re 3.8 times more likely to assume it ends in.com domains are over 33% more memorable than URLs with other top-level domains. Key finding: which domain extension is best in 2022? We ran an experiment with 1,500 people to find out. io or any other popular top-level domain? ![]()
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